2016-224 – Seventeen Days Interactive Content

The Seventeen Days Interactive Content is a theory-based interactive film created by Carnegie Mellon University’s Center for Risk Perception and Communication and designed to educate young women about contraception and sexually transmitted infections (STIs). The film presents scenarios involving decisions that young women face in romantic relationships. The film identifies choice points, suggests risk-reduction strategies, and asks viewers to think about what they would do in a similar situation. The film is interactive, allowing viewers to choose what they want to watch. Viewers are given the opportunity to mentally practice how they would respond in hypothetical situations through the frequent use of “cognitive rehearsal.” The film centers around a pregnancy scare, presenting educational content through six vignettes, a condom demonstration, and four mini-documentaries. The mini documentaries focus on contraception, STIs and anatomy. They are varied in their approach, including real life stories, dramatized video, interactive features, clinical expertise and mechanical demonstrations. The target audience for this film is sexually active adolescent females aged 14-19. Mandy Lanyon info@SeventeenDays.org 412-268-3249

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